I showed it to folks internally and your work was very well received. It was a group of maybe a dozen people. It was like a focus group. It resonated, people had positive things to say about it. Some of the comments I got was “the illustrations took something very complex and made it simple,” “easy for the end user to see the value,” — all the things I came to you for in the first place, so that was validated.

"You have helped free up our time to focus on what we're good at, and your sketches have helped to grow our business. It has given us more time and more money."

“Your visuals are smart. They work for my social media, our ads and landing pages for our courses. You're basically like a copy of me in terms of illustrating ideas for my marketing team.”

“Currently, our product and marketing materials are wordy because they are based on clinical data. We need it to be visually appealing, easy to understand and impactful for industry professionals.”

It's wonderful to see your thoughts and words come to life. People are busy and getting your message communicated and understood in seconds is a business necessity.

"I talk to doctors and researchers as well as commercial leaders. You've taken a difficult medical concept and made it simple and intuitive for both experts and laypersons. This is very helpful for my presentations to various stakeholders."

The (LinkedIn) post impressions did really well. Our posts usually have 3–4k impressions. The top performing ones go to 10–15k impressions. The posts with your visuals got us over 20k impressions.

After my keynote, one of them told me, "I know those ideas but have never seen it visualised that way before. It just gives them the extra oomph."

When you're very close to the subject, you tend to become more critical. I am very close to everything in the business. I call it my blind spot. The way I overcome that is to speak to outsiders who don't know my company and business. I tell them and get an outsider's view.